Sales & revenue.

Get reps back to selling. We build the enrichment, scoring, outbound, and CRM hygiene that the “we’ll automate that one day” pile keeps deferring — so your team books more qualified meetings, loses fewer deals to stale data, and stops hand-typing meeting notes into the CRM.

Time to ship ~3 weeks*
Revenue lift on AI 1.3×4
CRMs HubSpot · SFDC · Pipedrive
Languages Multilingual

Indicative timeline. Final scope and dates agreed after the intro call.

Why it pays back

Outcome 01

Reps back to selling

<30% of a rep’s week is actual selling today1

The other 70%+ is admin, data entry, and deal hygiene — exactly the layer this build replaces. The hours don’t disappear; they land back on the calls and conversations that close revenue.

Outcome 02

Speed wins inbound

qualify rate at sub-1-hour response3
21× at sub-5-minute first touch

Auto-routing and instant enrichment mean the lead hits the right rep, with the right context, while the form-submit page is still loading.

Outcome 03

Bad data leaks revenue

$12.9M average annual cost of poor CRM data2

Continuous dedup, enrichment, and decay alerts plug the silent leak that misroutes leads, miscounts pipeline, and quietly trains your team to distrust the CRM.

Outcome 04

Note-taking back to zero

68% of sellers say CRM entry is their top time sink5
10–20h a week lost to admin (43% of sellers)

Meeting recorder → structured notes → CRM fields, fully auto. Reps walk out of the call; the deal record is already updated.

Outcome 05

AI sellers compound

1.3× more likely to grow revenue YoY with AI in the stack4

The gap between teams using AI in the funnel and those still hand-rolling it is widening every quarter. The build closes it without forcing a stack rip-and-replace.

Who it’s for

What you get

Deliverable 01

CRM hygiene engine

Continuous dedup, normalisation, and enrichment from the providers you already pay for (Apollo, Clearbit, ZoomInfo, Cognism). Stale-record alerts and a freshness score on every account, surfaced where reps actually look.

Deliverable 02

ICP scoring & routing

Real-time fit and intent scoring on every inbound and enriched record, mapped to your ICP. Auto-routing into territories, queues, or named-account lists with the context already populated.

Deliverable 03

AI SDR for outbound

A grounded outbound agent: research-backed first touches in your reps’ voice, multi-step sequences across email and LinkedIn, reply triage, and meeting-booking handoff. Human-in-the-loop until you trust the cohort, then on autopilot with sampling.

Deliverable 04

Meeting → CRM sync

Recorder, transcript, structured summary, and CRM-field updates — including next-step capture, MEDDIC/SPICED fields, and deal-stage hints — pushed to the right record automatically. Plus a weekly hygiene digest for managers.

How a build runs

Week 1 / D 1–3

Pipeline audit & ICP

One working session with your sales and RevOps leads. We pull a sample of recent won/lost deals, map your real ICP signals, audit CRM data quality, and identify the leaks that are eating pipeline today.

Week 1 / D 4–7

Hygiene + enrichment live

Dedup pass, enrichment plumbing, freshness scoring, and routing rules deployed against a sandbox or scoped slice of accounts. You see the cleaned-up pipeline view by end of week one.

Week 2

AI SDR + meeting sync

Outbound sequences trained on your top reps’ messaging, evaluated against a holdout of past replies, and ramped from human-approved to autopilot with sampling. Meeting recorder → CRM pipeline switched on for the same cohort.

Week 3

Rollout & handover

Expand from the pilot cohort to the whole team, ship the dashboard (meetings booked, qualify rate, freshness score), and walk RevOps through the runbook. You leave week three with the build live in production and a baseline you can keep measuring.

Indicative timeline. Larger teams or non-trivial CRM customisation can stretch this; we confirm dates after the kickoff session.

Fixed scope. Peace of mind.

Defined scope, agreed in writing before kickoff. No metered hours, no surprise add-ons, no scope creep mid-build. The first week sets the bar — we ship to it, and you see the result running against your live CRM by week three.

You own the repo, the prompts, the sequences, and the model relationship. Production model usage and enrichment vendor spend are billed by the providers directly to your account — no markup, no reseller margin, no vendor lock-in to us.

Investment is sized to your CRM stack, the number of seats, and the integrations involved after the intro call. We come back with one number, in writing.

Start a project

FAQ

Our CRM is a mess. Do we have to clean it first?

No. The first deliverable is a hygiene pass: dedup, normalise, enrich, and flag stale records. We work with what’s there and bring it up to baseline before anything else runs against it.

Will the AI SDR sound like an AI SDR?

Voice is grounded in your actual best-performing reps’ messages and your ICP’s real pain points. We run a human-in-the-loop review on the first cohort of sequences before anything sends. The agent’s job is to pre-qualify and book, not to monologue.

Which CRMs do you support?

HubSpot, Salesforce, Pipedrive, and Attio out of the box. Anything with a stable API (Close, Copper, Folk, custom) is a configuration job, not a rebuild.

Where does the data live?

In infrastructure you control. Enrichment caches and orchestration deploy in your cloud account (AWS, GCP, Azure) by default. Data flows from your CRM through your enrichment vendors back to your CRM — we don’t sit in the middle as a data broker.

How do you measure success?

Three numbers, baselined in week one: meetings booked per SDR-hour saved, lead-to-opportunity conversion lift on enriched accounts, and CRM data freshness (% of records updated in last 30 days). The dashboard ships with the build.

Do we own the model relationship?

Yes. Production model usage and enrichment vendor spend are billed directly to your accounts — no markup, no reseller margin, no lock-in to us. You can swap providers post-handover. Build-time spend is on us.

What happens after the build?

Three options: (1) take the repo and run it internally, (2) keep us on for monitoring, sequence iteration, and ICP refinement, (3) scope a follow-on build (forecast automation, deal-room AI, multi-region expansion). No pressure to continue.

Ready to get reps back to selling?

Tell us about your CRM, your ICP, and where the pipeline is leaking. We’ll come back within one business day with the next step.

Open the contact form

Sources

  1. Salesforce, State of Sales (5th ed.) — reps spend less than 30% of their time actually selling; the rest goes to admin, deal management, and data entry. salesforce.com
  2. Gartner, How to Improve Your Data Quality — poor data quality costs organisations an average $12.9M per year in operational losses and missed revenue. gartner.com
  3. Oldroyd, McElheran & Elkington, The Short Life of Online Sales Leads, Harvard Business Review — firms responding within an hour are roughly 7× more likely to qualify a lead than those responding even an hour later; companion MIT/InsideSales work shows sub-5-minute response is 21× more likely to qualify than 30 minutes. hbr.org
  4. Salesforce, State of Sales (6th ed., 2024) — sales teams using AI are 1.3× more likely to report revenue growth than non-adopters. salesforce.com
  5. Salesforce, State of Sales / Sales Statistics — 68% of sellers cite note-taking and CRM data entry as their most time-consuming tasks; 43% spend 10–20 hours a week on admin work. salesforce.com