Automations that take real work off your team.

AutomateLab is an AI and workflow automation studio for small businesses, startups, agencies, and operators. We design, build, and run the automations that take repetitive work — inbox triage, lead enrichment, reporting, document handling — off your team, so they can ship the work you actually hired them for.

Who this is built for

If a machine could do the thing eating your week, we should talk.

SMB · up to 200 ppl

Small & mid-sized businesses

Real ops, real backlog of “we should automate this” that nobody has time to ship.

Early to growth

Startups

We swap your duct-tape ops for reliable pipelines so the team can ship the product.

Service businesses

Agencies

Onboarding, reporting, content, QA — take on more clients without more headcount.

Solo & consultants

Busy individuals

Stop losing hours to inbox triage, invoicing, scheduling, and reformatting.

Founders & execs

C-level

You don’t want a six-month transformation. You want the bottleneck gone next quarter.

Cross-functional

Ops & RevOps leads

Own the “everything between the tools” layer? We build the glue that makes it scale.

How to start

Tell us how your work actually flows. In a 30-minute call we walk through your day-to-day and the systems behind it. We come back with a short list of the repeatable jobs worth automating, ranked by payoff and effort, and a concrete proposal for the first one.

No deck, no “digital transformation” language, no commitment. If we don’t see anything worth building, we’ll say so on the call.

Book the intro call

What we build

Tooling is chosen per project, never pre-baked. We work fluently across Zapier, Make, n8n, Airtable, HubSpot, Salesforce, Pipedrive, Intercom, Zendesk, GitHub Actions, GitLab CI, OpenAI, and Anthropic Claude — and we drop into custom Python or TypeScript when SaaS glue runs out.

Flagship

AI Support Agent

RAG chatbot trained on your docs, tickets, and knowledge base. Deflects tier-1 tickets, answers in your tone, lives in your stack.

Starting from€4,500*
On request

Sales & revenue

AI SDR for outbound, lead enrichment, ICP scoring, CRM hygiene, meeting-notes → CRM sync. Stop losing deals to bad data.

Starting from€3,800*
On request

Marketing

Content production pipelines, programmatic SEO, social repurposing, and paid-ad anomaly alerts. One brief in, ten assets out.

Starting from€3,200*
On request

Operations

Invoice and AP automation, document extraction, HR onboarding, inventory sync. The unglamorous wins that compound monthly.

Starting from€4,000*
On request

Engineering & DevEx

CI/CD pipelines, AI code review, on-call routing, Claude Code rollouts. Ship more, page less.

Starting from€3,500*
On request

Data & reporting

Live dashboards, automated weekly and monthly reports, KPI alerting in Slack. The numbers your team chases on the first of the month, on tap.

Starting from€2,800*
On request

Internal tools

Lightweight admin panels, ops UIs, and no-code internal apps. Replace the spreadsheet that everyone’s afraid to touch.

Starting from€3,500*
On request

Recruiting & talent

AI sourcing, CV screening, interview scheduling, and offer-letter pipelines. Hire faster without hiring a TA team.

Starting from€3,200*
On request

Custom AI

Bespoke agents, MCP servers, RAG knowledge bases, RPA bridges to legacy systems with no APIs. When the off-the-shelf stack stops being enough.

Starting from€6,000*

Indicative starting prices in EUR. Final scope and price agreed after the intro call. Contact us for a tailored estimate.

FAQ

Do you build, or just consult?

We build. Every engagement ends with running automations in your production systems — not a slide deck. Even the intro call ends with a concrete proposal, not a follow-up workshop.

How are you different from a Zapier consultant?

Zapier consultants connect SaaS tools using built-in integrations. We do that too, but we also build the parts that don’t exist yet — custom AI agents, MCP servers, RAG pipelines, and RPA bridges to legacy systems without APIs. When the no-code path stops, we keep going.

How long does a typical project take?

Most first builds ship in two to four weeks of calendar time. We start narrow on purpose — one workflow, end-to-end, in production — rather than a six-month programme that never lands. Timelines on the catalog are indicative; we confirm scope and dates after the intro call.

Do you handle ongoing maintenance?

Optional retainer covers monitoring, error handling, and changes when upstream APIs break. For one-shot builds we hand over documentation, runbooks, and the repo so your team can take it from there. No vendor lock-in.

What does a project actually cost?

Catalog prices are starting figures in EUR for a fixed-scope build of one workflow. Larger or more integrated projects are scoped after the intro call and quoted up-front — no surprise add-ons, no hourly meter running. Retainers are monthly with quarterly review.

What access do you need?

Read access to the systems where the workflow lives (CRM, helpdesk, billing, repos, docs), plus a working session with the operator who owns it. NDA before kickoff. We don’t ask for credentials we don’t need.

Do we own the code?

Yes. Code, docs, prompts, and configs are yours, in a repo we hand over at the end of the project.

Where are you based and how do you work?

Remote-first, with default check-ins on Slack and two video sessions per week during a build. On-site kickoffs available in Berlin, Amsterdam, and London on request.

Tell us what you would automate first.

One paragraph on the workflow that’s eating your week. We reply within one business day.

Open the contact form