GEO
Generative Engine Optimization — the SEO of the LLM era, focused on being surfaced inside AI-generated answers.
Definition
Generative Engine Optimization is content optimisation aimed at AI-generated answer surfaces: Google AI Overviews, AI Mode, ChatGPT, Perplexity, Claude. Where classic SEO targets blue-link ranking, GEO targets being cited inside the model's response. The core levers are structured data, factual freshness, brand presence on high-trust domains, and answer-shaped paragraphs.
When to use
See also
- AEO — Answer Engine Optimization — optimising content to be cited by AI assistants and answer engines, not just ranked in search.
- AI Overviews — Google Search's AI-generated answer block at the top of results pages, sourced from indexed structured data.