People Also Ask
Google SERP feature showing related expandable questions — a major source of long-tail SEO traffic.
Definition
People Also Ask is the expandable list of related questions Google injects into search results. Each entry reveals a short answer card lifted from a ranking page. PAA inclusion drives meaningful clickthrough and is a precursor to AI Overview citation: pages that already win PAA snippets tend to surface in AI answers for the same query family.
When to use
See also
- SERP — Search Engine Results Page — what Google or Bing shows for a query, including organic, ads, AI Overviews, and PAA boxes.
- AI Overviews — Google Search's AI-generated answer block at the top of results pages, sourced from indexed structured data.