SERP
Search Engine Results Page — what Google or Bing shows for a query, including organic, ads, AI Overviews, and PAA boxes.
Definition
A Search Engine Results Page is the page rendered for a query, combining ten blue links, ads, knowledge-panel cards, People Also Ask, video carousels, and (since 2024) AI Overviews. SERP composition determines clickthrough; tools like Ahrefs and SE Ranking track which features appear for a query and how their content ranks across each.
When to use
See also
- AI Overviews — Google Search's AI-generated answer block at the top of results pages, sourced from indexed structured data.
- People Also Ask — Google SERP feature showing related expandable questions — a major source of long-tail SEO traffic.
- Ahrefs — Leading SEO and backlink-analysis platform — keyword research, rank tracking, content gap analysis, and AI-search modules.