Rich Results
Google's enhanced SERP listings — recipe cards, review stars, FAQ accordions, product info — powered by Schema.org markup.
Definition
Rich Results are Google SERP listings enhanced with extra visual elements (star ratings, recipe info, product price, FAQ accordions) driven by structured-data markup on the page. Google's Rich Results Test inspects a URL and reports which eligible features it qualifies for. Many rich-result types have been deprecated; recipe, product, and breadcrumb remain reliable.
When to use
See also
- structured data — Machine-readable metadata embedded in a page that describes its entities — consumed by search and AI engines.
- schema.org — Open vocabulary for structured data on the web, co-maintained by Google, Microsoft, Yahoo, and Yandex.
- FAQPage — Schema.org type describing a list of question-answer pairs — eligible for FAQ-rich-result treatment by search engines.