Ahrefs

Definition

Ahrefs is one of the two dominant SEO platforms (alongside Semrush) for keyword research, backlink analysis, rank tracking, and content audits. It maintains one of the largest third-party web indexes. Recent additions like Ahrefs Brand Radar track LLM citations and AI Overview appearances, putting it on the GEO/AEO tooling map.

When to use

See also

• SERP — Search Engine Results Page — what Google or Bing shows for a query, including organic, ads, AI Overviews, and PAA boxes.
• AI SEO — Umbrella term for optimising content to appear in AI-generated answers — overlaps with AEO, GEO, and LLM optimization.