AI SEO
Umbrella term for optimising content to appear in AI-generated answers — overlaps with AEO, GEO, and LLM optimization.
Definition
AI SEO is the colloquial umbrella for the optimisation work targeting AI answer surfaces — AI Overviews, ChatGPT Search, Perplexity, Claude, Gemini. It overlaps with AEO and GEO; different practitioners draw the line differently. In practice, AI SEO combines classic SEO hygiene with answer-shaped formatting, structured data, citation tracking, and presence on high-authority third-party sites.
When to use
See also
- AEO — Answer Engine Optimization — optimising content to be cited by AI assistants and answer engines, not just ranked in search.
- GEO — Generative Engine Optimization — the SEO of the LLM era, focused on being surfaced inside AI-generated answers.
- AI Overviews — Google Search's AI-generated answer block at the top of results pages, sourced from indexed structured data.