Frase
AI-assisted content-optimization tool — SERP analysis, brief generation, and on-page scoring against ranking competitors.
Definition
Frase generates content briefs by analysing the SERP for a target keyword, surfacing the questions, headings, and entities ranking pages cover. It then scores drafts against that target. The category overlaps with Surfer SEO and Clearscope; Frase leans into AI generation more aggressively, which makes it relevant to GEO workflows.
When to use
See also
- AI SEO — Umbrella term for optimising content to appear in AI-generated answers — overlaps with AEO, GEO, and LLM optimization.
- SERP — Search Engine Results Page — what Google or Bing shows for a query, including organic, ads, AI Overviews, and PAA boxes.