LinkedIn

Microsoft-owned professional network — a key B2B distribution surface and lead source for SaaS and agencies.

Definition

LinkedIn is the professional network used for hiring, B2B prospecting, and long-form distribution of technical content. Automation work commonly touches LinkedIn via the official API, Sales Navigator, or third-party scraping platforms. Posts that perform well on LinkedIn drive significant top-of-funnel traffic for SaaS, consulting, and developer-tools companies.

When to use

See also